2001 saw Orange launch Crush its entrance-level budget range (below left), and then in 2004 came the Rockerverb series of amp heads and combos

 

.

 

 

In a sense, the wide variety of artists who choose Orange says more about the amps than do tech specs and magazine reviews: today that list includes Prince, Madonna, U2′s The Edge, the Kaiser Chiefs, Travis’s Andy Dunlop and Alex Turner of the Arctic Monkeys.

 

And, in a nice instance of the company coming full circle, one of the guitarists who helped to launch Orange back in 1968  Fleetwood Mac’s Jeremy Spencer  now still phones Mr Orange from time to time just to enthuse about his much-cherished AD15.