In addition to the successful launch of the Thunderverb 50 head, in 2007 a detailed marketing strategy was devised for Orange’s 40th Anniversary in 2008.

 

This included designing the Limited Edition Custom Shop series; the 40th Anniversary OR50 head;  the Tiny Terror Combo; the new AD5 Combo, and an open-backed version of the PPC 212 cabinet – the PPC 212 OB.  A commemorative book  called

The Book of Orange  was commissioned.

 

In America, a company was appointed to make Orange speaker cabinets at its manufacturing plant in the town of Eminence, Kentucky.