“Orange Hire was created to provide the PA and backline for larger venues and the big outdoor summer festivals such as Reading and the Isle of Wight. The fleet of Mercedes 405D vans were converted into state-of-the-art hire vehicles. They were radio-equipped and had full amp repair facilities fitted.
In early 1971, we formed a company in Germany – Orange GMBH [GMBH is the German equivalent of ‘Ltd’ in England] – and opened an office in Frankfurt near the Hauptbahnhof main railway station. We secured a customs-free warehouse and then utilised this company as a springboard to boost our sales in Europe. This led to signing a deal to provide PA equipment for music at the Olympic Games in the Munich Stadium. That was a fantastic opportunity and the publicity led to greatly increased business for us throughout Europe.”