Orange-Front-Grill

When Orange amplifiers and loudspeaker cabinets first appeared in late 1968, their striking colour and the picture-frame design of the amp sleeves and speaker cabinets marked a revolution in amplifier styling. What’s more, a completely new approach to musical instrument retailing began with the opening of the Orange Shop in London’s New Compton Street on September 2nd 1968.

What is now known as the Orange signature sound really kicked off in 1971 when the company designed the Graphic ‘Pics Only’ amplifier with its unique hieroglyphic symbols and distinctive warm and crunchy sound.

The Book of Orange goes behind the scenes and explains how this Orange sound has evolved since 1971, and it gives you the real story of Orange.