“Crests and coats of arms are very British, heraldic and expensive looking – everything I wanted our amps to be. I decided we should design our own crest – it would certainly make our amps different.

One of the things that I never understood about the music equipment industry back then was that everything looked so similar. We were a very small business with very small money but we tried to appear bigger, hence slogans such as ‘Voice Of The World’ – we did even consider ‘Voice Of The Universe’ – and our advertising tried to project this.

Some four decades later, the Orange Crest remains an essential part of our brand’s livery, and I’m pleased that it has stood the test of time and still attracts interest – as the cheeky 2003 press cutting from Playmusic Magazine shown below illustrates.”

Cliff Cooper